News: HP And Kodak Fight About Ink Claims – You Don’t Print

HP and Lyra say you print 60 pages per month

kodak vs. hp - who has cheaper ink

Kodak vs. HP - who has cheaper ink?

The cheap ink mirage…

The mirage of the cheap ink cartridge...

Kodak and HP are having a war of words about Kodak’s claims that consumers will save over $100 per year on ink if they switch from Hewlett Packard inkjet printers to Kodak.  HP claims this is not true, and Kodak now admits (after the FTC got involved) that the savings calculation is based on consumers printing 120 pages per month.  Hewlett Packard insists that most consumers only print (on average) 2 pages per day, or 60 pages per month, and they can back that up with 3rd party research from Lyra.

Link for original article here:,188504/printable.html

Lyra Research:

It’s not getting better…

The article goes on to point out something we have also noticed, and written on extensively – the amount of ink a printer cartridge actually contains is getting smaller and smaller.  Currently all the major printer manufacturers are offering two, and sometimes even three different cartridge choices – with the difference being the amount of ink in each cartridge, and the price.

HP 75 – 100 pages HP 75XL – 300 pages

HP 75XL Inkjet Printer Cartridge

The  cartridge is the exact same size and shape – the XL has more ink – but the cost per ml is the same. Pay HP now, or pay HP later.

How many times have you seen “high capacity”, or “XL”, or “large volume” mentioned when shopping for ink cartridges. Printer companies have figured out that ink cartridge “sticker shock” is real, and just to hard for some consumers to get past.  In an effort to try and avoid the $50.00 ink cartridge and drive customers to 3rd party inking solutions, colors have been separated into individual ink tanks, and they are priced significantly lower.  So instead of $50.00 for a color cartridge, now the consumer will only pay $15.00 per cartridge – much easier to stomach.  It does not mean you are getting a better deal – rather it means you do not turn away (as quickly) in disgust at the high price of ink.

Going up?

One thing is for sure – the price for ink, and more importantly the price per print is going up at an alarming rate.  Now more than ever is the time to be informed, and don’t get trapped by a printer that is to expensive to operate.

News: HP And Kodak “Twitter Fight”

Looks like the folks in charge of the social media over at Kodak and Hewlett Packard got a raise.  Free press in the Wall Street Journal is not a bad result.

Twitter Fight?

A war of words on Twitter sparks printer ink cost debate and highlights price cuts on multi-function inkjet printers this holiday season.

Read the full article here…

Wall Street Journal Logo

Kodak: No duh…Printer Ink Is Expensive?

Hey Kodak, No Duh…

All the more reason we evangelize 3rd party, aftermarket, remanufactured, compatible inkjet cartridges as well as continuous inking systems.  We also understand that this is paid for marketing literature.  Others call it spam.  We were promised coupons.  No eMail coupons yet in 2 years of messages.  You tricked us, Kodak. Yet, we continue to hope.


But wait there is more…

We tried to review a Kodak printer we paid retail price for. It was DOA out of the box. Compatible cartridges are available for the Kodak printers, but we found the printer design clunky and uninspired, so, while compatible cartridges are available, that criterion alone is not enough to recommend the printer.  Companies like Epson, Canon, Lexmark, and HP have been making printers for decades and they are light years  ahead of Kodak on design, functionality and print quality.  Keep trying Kodak.  Who would have guessed in the 80s that camera film would start to disappear in less than 15 years.

Kodak also provides a link to calculate your costs savings if you use a competing inkjet printer. *Warning* heavy on the flash animation.


As has been profiled here, ink prices are in the thousands of dollars per gallon. Which is why a gallon of ink is worth more than 4oz of GOLD!

Calculate your “savings” now.